Skills & Competencies for Market Research Manager

Market Research Manager job profile

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JOB SUMMARY for Market Research Manager

Manages market research efforts for the organization.

JOB RESPONSIBILITIES for Market Research Manager

Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Analyzes and presents gathered research to sales, research and development, and management.

Market Research Manager SALARY RANGE

BASE 50%
$126,598
TOTAL 50%
$138,224
Job Level
M02
Job Code
SM15000327
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Market Research Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Market Research Manager

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Lists the tools and techniques in business data analytics.
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Level 2 Behaviors
(Light Experience)
Supports the existing business technology systems to develop a mature data analytics capability.
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Level 3 Behaviors
(Moderate Experience)
Works with data analytics team to ensure data integrity and accuracy on the service.
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Level 4 Behaviors
(Extensive Experience)
Shares to the team the latest technological advances to accelerate data analytics.
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Level 5 Behaviors
(Mastery)
Shares emerging advancements and technologies in data analytics to our organization.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Lists and describes fundamental practices in AB testing.
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Level 2 Behaviors
(Light Experience)
Tracks and reports A/B testing results to assess the effectiveness of marketing initiatives.
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Level 3 Behaviors
(Moderate Experience)
Verifies A/B testing results to support continuous optimization of digital creative components.
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Level 4 Behaviors
(Extensive Experience)
Manages the implementation of the entire A/B testing life cycle.
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Level 5 Behaviors
(Mastery)
Promotes the significance and value of continuous A/B testing to ensure optimal business growth.
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3 Market Research Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Manager
Proficiency Level - 4
5 Competency for - Market Research Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Market Research Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Names our key stakeholders from a business value chain perspective.
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Level 2 Behaviors
(Light Experience)
Supports the planning, implementation, and management of training programs that foster process improvements.
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Level 3 Behaviors
(Moderate Experience)
Participates in the redesign of organizational structures to reflect business priorities.
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Level 4 Behaviors
(Extensive Experience)
Trains others on various business and operation topics.
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Level 5 Behaviors
(Mastery)
Forecasts the short-term and long-term impact of various business cases on P&L performance.
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2 Core Competencies – Gathering Information
Proficiency Level -5
Skill definition-Accumulating necessary information from various resources to clarify the situation or make an informed business decision.
Level 1 Behaviors
(General Familiarity)
Names commonly used tools and techniques for data collection.
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Level 2 Behaviors
(Light Experience)
Obtains needed information by asking skillful and persistent questions.
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Level 3 Behaviors
(Moderate Experience)
Utilizes various tools and technologies to validate information acquired from different sources.
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Level 4 Behaviors
(Extensive Experience)
Synthesizes information from various sources to enable strategic decision-making by our leadership.
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Level 5 Behaviors
(Mastery)
Takes steps to ensure that the intellectual property rights of others are not violated.
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3 Market Research Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Manager
Proficiency Level - 4
5 Competency for - Market Research Manager
Proficiency Level - 5

Summary of Market Research Manager skills and competencies

There are 0 hard skills for Market Research Manager.
10 general skills for Market Research Manager, Data Analytics, A/B Testing, Competitive Environment, etc.
12 soft skills for Market Research Manager, Business Acumen, Gathering Information, Business Markets, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Manager, he or she needs to be skilled in Business Acumen, be an expert in Gathering Information, and be skilled in Business Markets.

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